What the law says
Article 50(2) of the EU AI Act requires providers of generative AI systems to mark synthetic image, audio, and video content in a machine-readable format from 2 August 2026. The marking has to be detectable, interoperable, and as effective as the state of the art permits.
What we do
Every delivered headshot carries an explicit "AI-generated" notice in our results UI, an "AI-generated by Keva.studio" string in the EXIF UserComment field, and the IPTC Digital Source Type set to "trainedAlgorithmicMedia" — the IPTC vocabulary value for content produced by a generative model. The XMP packet uses the IPTC NewsCodes URI that Adobe Verify, Truepic, exiftool, and the IPTC Photo Metadata Reference Implementation parse natively.
What you should do
If you publish the headshot in a context where authenticity matters — journalism, evidence, regulatory filings — disclose that it is AI-generated. The marking we embed makes that easy; do not strip it.